• Our Work
    • Vans

      Vans has stood for authenticity in youth lifestyle, music and action sports since day one. In addition to footwear and apparel, Vans has…

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    • Fujifilm

      Fujifilm is recognised as the world’s largest photographic and imaging company. The photographic product range covers…

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    • Merrell

      Merrell are at the forefront of technological design and development for performance outdoor footwear and apparel. They are market leaders in…

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    • RAF

      The Royal International Air Tattoo is the world’s largest military airshow, held each year at RAF Fairford in Gloucestershire. The show, featuring…

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    • Astalift

      Astalift is a premium anti-ageing skincare brand. It’s a scientific breakthrough in anti-ageing skincare that combines unique technological…

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  • Clients
    • Fujifilm
    • InsureandGo
    • Demon Music Group
    • Cat
    • Global Brands
    • Rising Star Games
    • Vans
    • Merrell
    • Fujifilm Instax
    • Somersault Festival
    • Sebago
    • Keds
    • Abellio
    • Lovebox
    • Notcutts
    • Eagle Rock Entertainment
    • Royal Air Force
    • Brand Events
    • The Gym Group
    • Astalift
    • World Duty Free
    • Wisdom
    • Mama Group PLC
    • Trion Worlds
    • Air Tattoo
    • Because
    • Exit Festival
    • Nordic Games
    • Wilderness
    • Cewe Photobook
    • Atari
    • Etnies
    • Abbey Home Media
    • Get Connected
    • Institute of Contemporary Arts
    • High Voltage
    • Trax
    • Vintage Festival
    • Vidal Sassoon
    • Lexis Nexis
  • Insights

    MJ Media Insight

    • June 2013: Mobile and Tablet

      A detailed synopsis of the mobile & tablet space, with audience segmentation, an overview of opportunities, recommended buying strategies and options for optimisation.

      Click here to learn more about this report
    • April 2013: Videogames Competitive 2013

      A complete overview of the videogames market in 2013. We look at all creative, media and social strategies and identify key insights, trends and learnings.

      Click here to learn more about this report
    • March 2013: Kids Market Overview

      An in-depth audit of the kids media landscape, investigating shifting trends and the latest opportunities.

      Click here to learn more about this report
    • January 2013: The MJ Quarterly Update Jan-13

      Every quarter we take an in depth look at the media market place, identifying trends, opportunities and inspiring case studies.

      Click here to learn more about this report
    • October 2012: Videogames media landscape

      A comprehensive overview of the latest developments in the consumption habits and patterns of casual to core gamers.

      Click here to learn more about this report
    • August 2012: Mobile Market update

      A detailed investigation in to the mobile market: user consumption, habits and opportunities.

      Click here to learn more about this report
    • June 2012: The MJ Quarterly Update June-12

      The MJ Media Quarterly Update is an in-depth look at each media channel to understand how the landscape is changing.

      Click here to learn more about this report
    • April 2012: Videogames competitive 2011

      A complete overview of the videogames market in 2011. We look at all creative, media and social strategies and identify key insights, trends and learnings.

      Click here to learn more about this report
    • March 2012: The role of online networks

      Online ad networks have seen exponential growth over the last 12 months. We take a look at all networks out there and the role they play in the digital landscape.

      Click here to learn more about this report
    • February 2012: The MJ quarterly update Feb-12

      Every quarter we take an in depth look at the media market place, identifying trends, opportunities and inspiring case studies.

      Click here to learn more about this report
    • November 2011: The MJ quarterly update Nov-11

      Every quarter we take an in-depth look at the media market place, identifying trends, opportunities and inspiring case studies.

      Click here to learn more about this report
    • September 2011: Product placement on TV

      Earlier this year there was a major policy change with regards to product placement on TV. We take a look at how the product placement laws have changed and analyse some recent campaigns

      Click here to learn more about this report
    • June 2011: What constitutes a social brand?

      A review of brands that have meaningful social engagements with consumers and why we think they are getting it right.

      Click here to learn more about this report
    • April 2011: Videogames competitive 2010

      We take an in-depth look at the videogames market, analysing total spends, new developments, trends and key learnings.

      Click here to learn more about this report
    • February 2011: Out of Home Innovations

      We take a look at the exciting opportunities that are shaping the landscape of outdoor advertising.

      Click here to learn more about this report
  • Newsletter

    MJ Media Newsletter 11/07/14

    Germany vs Brazil Breaks Twitter Record

    On Tuesday this week, the World Cup semi-final clash between Brazil and Germany produced a record-breaking 35.6m tweets. This far exceeded the previous record of 24.9m tweets set during the Superbowl earlier this year. The record for the most number of tweets per minute was also broken,  reaching 580,166. The peak of the Twitter frenzy occurred during Germany’s fourth goal in the 26th minute of the game. In addition, Facebook revealed that 66m users generated over 200m interactions relating to the match. In the UK, the dramatic semi-final peaked at 14m viewers, averaging an audience of 13.3m viewers for the two hour period following 9pm. Winning team Germany gained an audience of 32.6m viewers in their home country, resulting in an 87.8% share of all TV viewership, making it the most-watched programme since their records began.

     

    YouView Study Identifies social media’s influence over TV

    The latest report by YouView, which looked at social media’s influence over TV viewing habits, has revealed that one in seven people decide what to watch as a result of social media. Furthermore, 59% said that they actively kept away from social media to avoid spoiling a programme they are yet to catch up on. This may be a result of the 14% of Facebook users and 16% of Twitter users who stated that they discussed the programmes they were watching, whilst the show was on. The online survey of 2,000 people also found that 4% posted about TV programmes on Facebook at least once a day and one in seven used Facebook whilst watching TV. However, despite the dominance of social media, 60% of respondents revealed that friends and family were the most useful influence of their TV viewing habits.

     

    Pay-TV subscribers see growth

    According to latest Multiscreen Index report by informitv, the number of pay-TV subscribers is continuing to grow as customers are offered increased multiscreen services by providers. Results from the first quarter of the year, found that the number of digital television subscribers across 100 leading pay-TV services around the world increased by 1.4% (an increase of almost 4.2 million customers over three months, topping 17.4 million in total. 65% of pay-TV services in the Index now deliver to multiple screens which has attributed to the increase in subscribers, as they embrace a move away from solely traditional television to mobile devices and other network connected devices.

     

    Radio Ad Spend on The Rise

    The latest data from the Advertising Association/Warc Expenditure Report has found that radio ad spend has started the year positively, in comparison to last year. 2013 saw radio ad expenditure total £426m, a 2.9% fall YOY, approximately £120m less than its peak nearly a decade ago. The new data has shown that radio ad spend has started this year strongly rising by 5.7% in Q1, compared with last year, to £113m. In addition ad spend is also set to record a strong second quarter of the year, up 7.6% annually, a large percentage of which is due to the World Cup. Overall the industry is heading in a more positive direction and is expecting to register an annual growth of 4.4% this year, the medium’s best performance since 2003 when spend rose 6.8%. This trend is set to continue in 2015 where forecasts have predicted that an annual rise of 6% will put UK ad spend at over £470m.

Contact Us

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T: 020 7467 9700
E: contact@mjmedia.co.uk

  • Insight

    We understand the behaviour of consumers through bespoke research, analysis and interpretation.

    Key objectives for Insight:

    • Identify influences and motivations
    • To understand interests, passions, feelings and actions
    • Creation, analysis and definition of target audiences
    • Prioritise communication channels and opportunities
    • Utilise all key industry tools

     

  • Strategy

    Our strategic planning solutions are based on the foundation of understanding consumer behaviour through Insight.

    The principles of our strategic planning are to:

    • Engage with consumers in relevant and inspiring ways
    • Clearly understand client objectives
    • Identify and create opportunities outside of traditional routes
    • Be at the forefront of the marketing landscape
    • Believe in the power of a great idea

     

  • Invest

    We are committed to identifying, negotiating and delivering the best price in the market.

    The foundations of our media buying are to:

    • Add value to everything we do
    • Consistently over deliver
    • Identify and capitalise on emerging market opportunities
    • Leverage our flexibility to take advantage of market conditions

     

  • On Demand

    On Demand planning allows us to communicate with consumers on their own terms.

    The key principals of this planning are:

    • Interest based targeting
    • Understanding how, where and when consumers enjoy content
    • Knowing how to effectively engage with target audiences
    • Generate content ideas and innovation

     

  • Social

    Engaging consumers in meaningful conversations is an integral part of our strategic planning.

    We believe in:

    • Sharing intelligence on established and emerging social platforms
    • Consulting with clients on how best to communicate with consumers in the social space
    • Integrating social communication with all other media
    • Leveraging existing social communities and platforms with the marketing plan

     

  • Innovate

    Ideas, creativity and innovation are vital in producing memorable campaigns. We are committed to delivering this through our integrated media solutions.

    We achieve this through:

    • A complete understanding of your business objectives
    • Pioneering emerging platforms and technology
    • Developing creative concepts
    • Partnerships with media owners

     

MJ Media
The Team

MJ Media teams are multi-disciplined and centred around clients, not media channels. We believe that this facilitates a deeper understanding of our clients’ business objectives.

Music & Live

MJ Media’s dedicated music and live entertainment division. Our experienced music industry team provides a marketing and media service to suit our client’s specialist requirements.