• Our Work
    • Hooch

      Hooch, the brand that defined the Nineties Brit Pop generation, is officially back on the market, featuring new…

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    • 2K Games

      2K Games is a market leading video games publisher releasing titles in some of today’s most popular gaming genres, including…

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    • Vans

      Vans has stood for authenticity in youth lifestyle, music and action sports since day one. In addition to footwear and apparel, Vans has…

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    • Fujifilm

      Fujifilm is recognised as the world’s largest photographic and imaging company. The photographic product range covers…

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    • Merrell

      Merrell are at the forefront of technological design and development for performance outdoor footwear and apparel. They are market leaders in…

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    • InsureandGo

      InsureandGo is the UK’s number 1 travel insurance specialist.  They provide a range of different options including…

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    • Exhibitions & Festivals

      We deliver campaigns for some of the biggest names in the festival and event space.  From specialist exhibitions like the London Pet Show or…

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  • Clients
    • Fujifilm
    • InsureandGo
    • Cat
    • Global Brands
    • Hooch
    • Rising Star Games
    • Vans
    • Somersault Festival
    • Demon Music Group
    • Fujifilm Instax
    • Sebago
    • Keds
    • Chi Chi London
    • Abellio
    • Lovebox
    • Notcutts
    • Eagle Rock Entertainment
    • Royal Air Force
    • Brand Events
    • Astalift
    • Mama Group PLC
    • World Duty Free
    • Wisdom
    • Trion Worlds
    • Air Tattoo
    • Laundrapp
    • Exit Festival
    • Jabra
    • Nordic Games
    • Merrell
    • NVIDIA
    • Wilderness
    • Cewe Photobook
    • Etnies
    • Abbey Home Media
    • High Voltage
    • Vintage Festival
    • Vidal Sassoon
    • Lexis Nexis
    • Gadget Show Live
    • Top Gear Live
    • London CC Show
    • The Handmade Fair
    • Reevoo
  • Insights

    MJ Media Insight

    • April 2015: Games console update

      A update on Playstation 4 and Xbox One console ownership in the UK and their corresponding advertising opportunities.

      Click here to learn more about this report
    • February 2015: 2015 Out of Home update

      Following a week of immersive & energising sessions with each of the OOH contractors, we've created a standalone report summarising all of the latest market developments.

      Click here to learn more about this report
    • January 2015: 2015: Media Market Overview

      The media landscape is evolving at a quicker pace than ever before. We review some of 2014's biggest developments before an in-depth look at 6 key trends getting us excited for 2015 and beyond.

      Click here to learn more about this report
    • October 2014: Emerging Social Platforms

      Further to the summer report on Facebook, Twitter, YouTube and Google we take a closer look at some of the emerging platforms in the social space and what opportunities they present.

      Click here to learn more about this report
    • May 2014: Best practice guide: Facebook, YouTube, Google, Twitter

      We look at benchmarks, best practice and new ways of using the established social networks.

      Click here to learn more about this report
    • March 2014: Kids Market Overview

      An in-depth audit of the kids media landscape, investigating shifting trends and the latest opportunities.

      Click here to learn more about this report
    • June 2013: Mobile and Tablet

      A detailed synopsis of the mobile & tablet space, with audience segmentation, an overview of opportunities, recommended buying strategies and options for optimisation.

      Click here to learn more about this report
    • April 2013: Videogames Competitive 2013

      A complete overview of the videogames market in 2013. We look at all creative, media and social strategies and identify key insights, trends and learnings.

      Click here to learn more about this report
    • March 2013: Kids Market Overview

      An in-depth audit of the kids media landscape, investigating shifting trends and the latest opportunities.

      Click here to learn more about this report
    • January 2013: The MJ Quarterly Update Jan-13

      Every quarter we take an in depth look at the media market place, identifying trends, opportunities and inspiring case studies.

      Click here to learn more about this report
    • October 2012: Videogames media landscape

      A comprehensive overview of the latest developments in the consumption habits and patterns of casual to core gamers.

      Click here to learn more about this report
    • August 2012: Mobile Market update

      A detailed investigation in to the mobile market: user consumption, habits and opportunities.

      Click here to learn more about this report
    • June 2012: The MJ Quarterly Update June-12

      The MJ Media Quarterly Update is an in-depth look at each media channel to understand how the landscape is changing.

      Click here to learn more about this report
    • April 2012: Videogames competitive 2011

      A complete overview of the videogames market in 2011. We look at all creative, media and social strategies and identify key insights, trends and learnings.

      Click here to learn more about this report
    • March 2012: The role of online networks

      Online ad networks have seen exponential growth over the last 12 months. We take a look at all networks out there and the role they play in the digital landscape.

      Click here to learn more about this report
    • February 2012: The MJ quarterly update Feb-12

      Every quarter we take an in depth look at the media market place, identifying trends, opportunities and inspiring case studies.

      Click here to learn more about this report
    • November 2011: The MJ quarterly update Nov-11

      Every quarter we take an in-depth look at the media market place, identifying trends, opportunities and inspiring case studies.

      Click here to learn more about this report
    • September 2011: Product placement on TV

      Earlier this year there was a major policy change with regards to product placement on TV. We take a look at how the product placement laws have changed and analyse some recent campaigns

      Click here to learn more about this report
    • June 2011: What constitutes a social brand?

      A review of brands that have meaningful social engagements with consumers and why we think they are getting it right.

      Click here to learn more about this report
    • April 2011: Videogames competitive 2010

      We take an in-depth look at the videogames market, analysing total spends, new developments, trends and key learnings.

      Click here to learn more about this report
    • February 2011: Out of Home Innovations

      We take a look at the exciting opportunities that are shaping the landscape of outdoor advertising.

      Click here to learn more about this report
  • Newsletter

    MJ Media Newsletter 10/07/15

    NME set free

    Music magazine NME is to transition to a free title with circulation boosted to 300,000 as Time Inc. UK seek to revitalise the 63 year old brand. The distribution model is to be similar to that of successful free titles such as ShortList, Sport and Time Out, with issues being handed out at tube stations and select retailers. In the case of NME, emphasis will also be placed on reaching students in schools and campuses across the UK. While music will remain at the heart of the brand, the revamped title will also feature topics such as film, fashion, technology and gaming in an attempt to better connect with audiences. Marcus Rich, chief executive of Time Inc. UK, said the title was “an early leader in digital and has been growing its global audience successfully for the best part of 20 years.” He added that “now is the right time to invest in bringing NME to an ever bigger community for our commercial partners.”

    Music streaming hits the right notes

    UK music streaming rose by 80% in the first six months of 2015, according to joint figures by the Official Charts Company and the British Phonographic Industry (BPI). Driven by ongoing growth in streaming services, including Apple’s recent entry to the market, public awareness of music streaming is at an all-time high. The Album Equivalent Sales industry metric – the combined measure of physical and digital music sales including online audio streaming plays – shows overall consumption of recorded music to have increased 4% compared to the first six months of 2014. Video streams on platforms such as YouTube are not yet included in the data, although these are also demonstrating impressive growth. 2015 has seen 12.5bn YouTube video streams to date, a 98% increase from the equivalent period in 2014, demonstrating the growing importance of digital streaming for the music industry. Rumours have been circulating of social media giant Facebook launching a music streaming service of their own, although these have since been denied by the company.

    JCDecaux set to win TfL contract

    JCDecaux is reportedly the preferred partner to operate Transport for London’s street furniture, following an extended pitching process. The business is currently held by Clear Channel, who has held the contract since 2005, maintaining more than 30,000 bus shelters and bus stops in London, 5,000 of which are available for advertisements. The contract is said to be worth up to £100 million a year over an initial 5 years, with an option to extend for an additional 3 years. The pitch process will formally conclude by 20th July following a 10 day standstill period, after which a formal appointment will be made.

    Rise of the mobile shoppers

    Research from shopper research agency Shoppercentric has found that 70% of UK shoppers have a smartphone and 30% of these have used their smartphone to shop in the last month. The report, based on a survey of 1,000 UK shoppers aged 16+, highlights that a third of smartphone owners have shopped using an app but only a tenth of those use apps regularly as part of the purchase process. Interestingly, when researching purchases in store over twice as many shoppers will head for a mobile website rather than a branded app, despite the increasing availability of both. The study also revealed that of those who do not use their smartphones in store, 50% couldn’t see the benefit of doing so; 23% had never considered it and the lack of free in store Wi-Fi was also a factor for 22% of respondents.

Contact Us

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T: 020 7467 9700
E: contact@mjmedia.co.uk

  • Insight

    We understand the behaviour of consumers through bespoke research, analysis and interpretation.

    Key objectives for Insight:

    • Identify influences and motivations
    • To understand interests, passions, feelings and actions
    • Creation, analysis and definition of target audiences
    • Prioritise communication channels and opportunities
    • Utilise all key industry tools

     

  • Strategy

    Our strategic planning solutions are based on the foundation of understanding consumer behaviour through Insight.

    The principles of our strategic planning are to:

    • Engage with consumers in relevant and inspiring ways
    • Clearly understand client objectives
    • Identify and create opportunities outside of traditional routes
    • Be at the forefront of the marketing landscape
    • Believe in the power of a great idea

     

  • Invest

    We are committed to identifying, negotiating and delivering the best price in the market.

    The foundations of our media buying are to:

    • Add value to everything we do
    • Consistently over deliver
    • Identify and capitalise on emerging market opportunities
    • Leverage our flexibility to take advantage of market conditions

     

  • On Demand

    On Demand planning allows us to communicate with consumers on their own terms.

    The key principals of this planning are:

    • Interest based targeting
    • Understanding how, where and when consumers enjoy content
    • Knowing how to effectively engage with target audiences
    • Generate content ideas and innovation

     

  • Social

    Engaging consumers in meaningful conversations is an integral part of our strategic planning.

    We believe in:

    • Sharing intelligence on established and emerging social platforms
    • Consulting with clients on how best to communicate with consumers in the social space
    • Integrating social communication with all other media
    • Leveraging existing social communities and platforms with the marketing plan

     

  • Innovate

    Ideas, creativity and innovation are vital in producing memorable campaigns. We are committed to delivering this through our integrated media solutions.

    We achieve this through:

    • A complete understanding of your business objectives
    • Pioneering emerging platforms and technology
    • Developing creative concepts
    • Partnerships with media owners

     

MJ Media
The Team

MJ Media teams are multi-disciplined and centred around clients, not media channels. We believe that this facilitates a deeper understanding of our clients’ business objectives.

Music & Live

MJ Media’s dedicated live & events division. Our experienced team provides a marketing and media service to suit our client’s specialist requirements.