• Our Work
    • Hooch

      Hooch, the brand that defined the Nineties Brit Pop generation, is officially back on the market, featuring new…

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    • 2K Games

      2K Games is a market leading video games publisher releasing titles in some of today’s most popular gaming genres, including…

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    • Vans

      Vans has stood for authenticity in youth lifestyle, music and action sports since day one. In addition to footwear and apparel, Vans has…

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    • Fujifilm

      Fujifilm is recognised as the world’s largest photographic and imaging company. The photographic product range covers…

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    • Merrell

      Merrell are at the forefront of technological design and development for performance outdoor footwear and apparel. They are market leaders in…

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    • InsureandGo

      InsureandGo is the UK’s number 1 travel insurance specialist.  They provide a range of different options including…

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    • Exhibitions & Festivals

      We deliver campaigns for some of the biggest names in the festival and event space.  From specialist exhibitions like the London Pet Show or…

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  • Clients
    • Fujifilm
    • InsureandGo
    • Cat
    • Global Brands
    • Hooch
    • Rising Star Games
    • Vans
    • Somersault Festival
    • Demon Music Group
    • Fujifilm Instax
    • Sebago
    • Keds
    • Chi Chi London
    • Abellio
    • Lovebox
    • Notcutts
    • Eagle Rock Entertainment
    • Royal Air Force
    • Brand Events
    • Astalift
    • Mama Group PLC
    • World Duty Free
    • Wisdom
    • Trion Worlds
    • Air Tattoo
    • Laundrapp
    • Exit Festival
    • Jabra
    • Nordic Games
    • Merrell
    • NVIDIA
    • Wilderness
    • Cewe Photobook
    • Etnies
    • Abbey Home Media
    • High Voltage
    • Vintage Festival
    • Vidal Sassoon
    • Lexis Nexis
    • Gadget Show Live
    • Top Gear Live
    • London CC Show
    • The Handmade Fair
    • Reevoo
  • Insights

    MJ Media Insight

    • January 2015: 2015: Media Market Overview

      The media landscape is evolving at a quicker pace than ever before. We review some of 2014's biggest developments before an in-depth look at 6 key trends getting us excited for 2015 and beyond.

      Click here to learn more about this report
    • October 2014: Emerging Social Platforms

      Further to the summer report on Facebook, Twitter, YouTube and Google we take a closer look at some of the emerging platforms in the social space and what opportunities they present.

      Click here to learn more about this report
    • May 2014: Best practice guide: Facebook, YouTube, Google, Twitter

      We look at benchmarks, best practice and new ways of using the established social networks.

      Click here to learn more about this report
    • March 2014: Kids Market Overview

      An in-depth audit of the kids media landscape, investigating shifting trends and the latest opportunities.

      Click here to learn more about this report
    • June 2013: Mobile and Tablet

      A detailed synopsis of the mobile & tablet space, with audience segmentation, an overview of opportunities, recommended buying strategies and options for optimisation.

      Click here to learn more about this report
    • April 2013: Videogames Competitive 2013

      A complete overview of the videogames market in 2013. We look at all creative, media and social strategies and identify key insights, trends and learnings.

      Click here to learn more about this report
    • March 2013: Kids Market Overview

      An in-depth audit of the kids media landscape, investigating shifting trends and the latest opportunities.

      Click here to learn more about this report
    • January 2013: The MJ Quarterly Update Jan-13

      Every quarter we take an in depth look at the media market place, identifying trends, opportunities and inspiring case studies.

      Click here to learn more about this report
    • October 2012: Videogames media landscape

      A comprehensive overview of the latest developments in the consumption habits and patterns of casual to core gamers.

      Click here to learn more about this report
    • August 2012: Mobile Market update

      A detailed investigation in to the mobile market: user consumption, habits and opportunities.

      Click here to learn more about this report
    • June 2012: The MJ Quarterly Update June-12

      The MJ Media Quarterly Update is an in-depth look at each media channel to understand how the landscape is changing.

      Click here to learn more about this report
    • April 2012: Videogames competitive 2011

      A complete overview of the videogames market in 2011. We look at all creative, media and social strategies and identify key insights, trends and learnings.

      Click here to learn more about this report
    • March 2012: The role of online networks

      Online ad networks have seen exponential growth over the last 12 months. We take a look at all networks out there and the role they play in the digital landscape.

      Click here to learn more about this report
    • February 2012: The MJ quarterly update Feb-12

      Every quarter we take an in depth look at the media market place, identifying trends, opportunities and inspiring case studies.

      Click here to learn more about this report
    • November 2011: The MJ quarterly update Nov-11

      Every quarter we take an in-depth look at the media market place, identifying trends, opportunities and inspiring case studies.

      Click here to learn more about this report
    • September 2011: Product placement on TV

      Earlier this year there was a major policy change with regards to product placement on TV. We take a look at how the product placement laws have changed and analyse some recent campaigns

      Click here to learn more about this report
    • June 2011: What constitutes a social brand?

      A review of brands that have meaningful social engagements with consumers and why we think they are getting it right.

      Click here to learn more about this report
    • April 2011: Videogames competitive 2010

      We take an in-depth look at the videogames market, analysing total spends, new developments, trends and key learnings.

      Click here to learn more about this report
    • February 2011: Out of Home Innovations

      We take a look at the exciting opportunities that are shaping the landscape of outdoor advertising.

      Click here to learn more about this report
  • Newsletter

    MJ Media Newsletter 27/03/15

    The paywall pays off

    News UK’s The Times and The Sunday Times have reported paid subscription figures of 401,000 for print and digital editions, up from 279,000 the year before (an increase of 43%). Around 172,000 subscribers are credited to the digital only product, up 5% year on year, with a similar increase seen for those subscribing to the mixed print/digital offer (6%). It is estimated that over half (54%) of all Times readers subscribe to the title whether this be print or digital editions, with The Sunday Times seeing a slightly lower figure of 36%. News UK’s chief executive Mike Darcey said during a conference at Advertising Week Europe: “Access to great sporting action from our sports rights are all helping to drive sales but at the heart of the papers’ success remains our award-winning world-class journalism”.

    Channel 4 releases ‘All 4’ to replace 4oD

    All 4 is Channel 4’s latest brand which will replace 4oD and all of Channel 4’s digital content and online services. On Monday 30th March, the service will be launched onto PC, iPad and iPhones hosting a selection of premieres in advance of their linear TV debut including Made In Chelsea ‘Series Rewinds’ and the first Inbetweeners film. The service aims to deliver 3 experiences – on demand, live viewing, and ‘on soon’ exclusive content and premieres. Over 11 million viewers have already registered for the new free service, including 50% of all 16-34 year olds in the UK. The All 4 service will be extended to Android and other digital platforms over 2015.

    Facebook to become a news and content hub

    Facebook has been in discussions with “at least half a dozen” media companies about plans to host news content directly on its own site and app, without users having to click to an external page. Facebook has landed Buzzfeed, The New York Times and National Geographic as launch partners, and have also approached The Huffington Post and economics news site Quartz with the proposal. Facebook has offered the news publishers a share of advertising revenue, but this would mean a significant decrease in the publishers own ad units, in favour of a single ad unit on each Facebook hosted article. It will also limit the publisher’s access to valuable readership data which is used to better understand their audiences and sell their advertising inventory.

    YouTube turns its eye to e-sports

    YouTube is preparing to re-launch its live-streaming arm in an attempt to capture the e-sports market, reports suggest. Having allegedly bid for gaming broadcaster Twitch last May, tech giant Google is set to utilise the growing live-streaming sector to anchor a new YouTube Live offering. The move would position YouTube in direct competition with Amazon-owned Twitch, and are already in a strong position to capitalise on this move due to its existing roster of gaming superstars such as PewDiePie and StampyCat. Rumours are circulating the industry press of the site recruiting a “formidable team” of engineers capable of taking the product to launch. According to Daily Dot, YouTube will unveil its plan in greater detail at the E3 gaming conference in Los Angeles in June.

Contact Us

97 Charlotte Street
Fitzrovia
London
W1T 4QA
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T: 020 7467 9700
E: contact@mjmedia.co.uk

  • Insight

    We understand the behaviour of consumers through bespoke research, analysis and interpretation.

    Key objectives for Insight:

    • Identify influences and motivations
    • To understand interests, passions, feelings and actions
    • Creation, analysis and definition of target audiences
    • Prioritise communication channels and opportunities
    • Utilise all key industry tools

     

  • Strategy

    Our strategic planning solutions are based on the foundation of understanding consumer behaviour through Insight.

    The principles of our strategic planning are to:

    • Engage with consumers in relevant and inspiring ways
    • Clearly understand client objectives
    • Identify and create opportunities outside of traditional routes
    • Be at the forefront of the marketing landscape
    • Believe in the power of a great idea

     

  • Invest

    We are committed to identifying, negotiating and delivering the best price in the market.

    The foundations of our media buying are to:

    • Add value to everything we do
    • Consistently over deliver
    • Identify and capitalise on emerging market opportunities
    • Leverage our flexibility to take advantage of market conditions

     

  • On Demand

    On Demand planning allows us to communicate with consumers on their own terms.

    The key principals of this planning are:

    • Interest based targeting
    • Understanding how, where and when consumers enjoy content
    • Knowing how to effectively engage with target audiences
    • Generate content ideas and innovation

     

  • Social

    Engaging consumers in meaningful conversations is an integral part of our strategic planning.

    We believe in:

    • Sharing intelligence on established and emerging social platforms
    • Consulting with clients on how best to communicate with consumers in the social space
    • Integrating social communication with all other media
    • Leveraging existing social communities and platforms with the marketing plan

     

  • Innovate

    Ideas, creativity and innovation are vital in producing memorable campaigns. We are committed to delivering this through our integrated media solutions.

    We achieve this through:

    • A complete understanding of your business objectives
    • Pioneering emerging platforms and technology
    • Developing creative concepts
    • Partnerships with media owners

     

MJ Media
The Team

MJ Media teams are multi-disciplined and centred around clients, not media channels. We believe that this facilitates a deeper understanding of our clients’ business objectives.

Music & Live

MJ Media’s dedicated live & events division. Our experienced team provides a marketing and media service to suit our client’s specialist requirements.