• Our Work
    • Vans

      Vans has stood for authenticity in youth lifestyle, music and action sports since day one. In addition to footwear and apparel, Vans has…

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    • Fujifilm

      Fujifilm is recognised as the world’s largest photographic and imaging company. The photographic product range covers…

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    • Merrell

      Merrell are at the forefront of technological design and development for performance outdoor footwear and apparel. They are market leaders in…

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    • RAF

      The Royal International Air Tattoo is the world’s largest military airshow, held each year at RAF Fairford in Gloucestershire. The show, featuring…

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    • Astalift

      Astalift is a premium anti-ageing skincare brand. It’s a scientific breakthrough in anti-ageing skincare that combines unique technological…

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  • Clients
    • Fujifilm
    • InsureandGo
    • Demon Music Group
    • Cat
    • Global Brands
    • Rising Star Games
    • Vans
    • Merrell
    • Fujifilm Instax
    • Somersault Festival
    • Sebago
    • Keds
    • Abellio
    • Lovebox
    • Notcutts
    • Eagle Rock Entertainment
    • Royal Air Force
    • Brand Events
    • The Gym Group
    • Astalift
    • World Duty Free
    • Wisdom
    • Mama Group PLC
    • Trion Worlds
    • Air Tattoo
    • Because
    • Exit Festival
    • Nordic Games
    • Wilderness
    • Cewe Photobook
    • Atari
    • Etnies
    • Abbey Home Media
    • Get Connected
    • Institute of Contemporary Arts
    • High Voltage
    • Trax
    • Vintage Festival
    • Vidal Sassoon
    • Lexis Nexis
  • Insights

    MJ Media Insight

    • June 2013: Mobile and Tablet

      A detailed synopsis of the mobile & tablet space, with audience segmentation, an overview of opportunities, recommended buying strategies and options for optimisation.

      Click here to learn more about this report
    • April 2013: Videogames Competitive 2013

      A complete overview of the videogames market in 2013. We look at all creative, media and social strategies and identify key insights, trends and learnings.

      Click here to learn more about this report
    • March 2013: Kids Market Overview

      An in-depth audit of the kids media landscape, investigating shifting trends and the latest opportunities.

      Click here to learn more about this report
    • January 2013: The MJ Quarterly Update Jan-13

      Every quarter we take an in depth look at the media market place, identifying trends, opportunities and inspiring case studies.

      Click here to learn more about this report
    • October 2012: Videogames media landscape

      A comprehensive overview of the latest developments in the consumption habits and patterns of casual to core gamers.

      Click here to learn more about this report
    • August 2012: Mobile Market update

      A detailed investigation in to the mobile market: user consumption, habits and opportunities.

      Click here to learn more about this report
    • June 2012: The MJ Quarterly Update June-12

      The MJ Media Quarterly Update is an in-depth look at each media channel to understand how the landscape is changing.

      Click here to learn more about this report
    • April 2012: Videogames competitive 2011

      A complete overview of the videogames market in 2011. We look at all creative, media and social strategies and identify key insights, trends and learnings.

      Click here to learn more about this report
    • March 2012: The role of online networks

      Online ad networks have seen exponential growth over the last 12 months. We take a look at all networks out there and the role they play in the digital landscape.

      Click here to learn more about this report
    • February 2012: The MJ quarterly update Feb-12

      Every quarter we take an in depth look at the media market place, identifying trends, opportunities and inspiring case studies.

      Click here to learn more about this report
    • November 2011: The MJ quarterly update Nov-11

      Every quarter we take an in-depth look at the media market place, identifying trends, opportunities and inspiring case studies.

      Click here to learn more about this report
    • September 2011: Product placement on TV

      Earlier this year there was a major policy change with regards to product placement on TV. We take a look at how the product placement laws have changed and analyse some recent campaigns

      Click here to learn more about this report
    • June 2011: What constitutes a social brand?

      A review of brands that have meaningful social engagements with consumers and why we think they are getting it right.

      Click here to learn more about this report
    • April 2011: Videogames competitive 2010

      We take an in-depth look at the videogames market, analysing total spends, new developments, trends and key learnings.

      Click here to learn more about this report
    • February 2011: Out of Home Innovations

      We take a look at the exciting opportunities that are shaping the landscape of outdoor advertising.

      Click here to learn more about this report
  • Newsletter

    MJ Media Newsletter 19/09/14

    Instragram to launch ads in the UK

    Instagram have revealed that sponsored posts are set to ‘roll out imminently in the UK’.  Having already tested the ads in the US with advertisers such as Levis and Ben & Jerry’s, Instagram have said that their aim is to make the ads look as “natural” as the user-generated images or videos on their feeds. Instagram took to its own platform to make the announcement, posting a birds-eye image of a man sitting at a table scrolling through Instagram on his mobile. The ads will appear with a ‘sponsored’ label, with users able to hide the ad or ‘Like’ it to leave a comment.  In preparation of the UK roll out, Instagram recently revealed three improved reporting tools which allow brands to monitor their performance.

     

    Mail Online records 49% increase in ad revenue

    Despite challenging times for print, the Mail Online has reported a 49% rise in ad revenues. The Daily Mail’s website, which had 180m global monthly unique users in August (up 30% on the same month in 2013) had total ad revenues of £53m, up £17m (49%) year on year. The digital ad revenues helped offset print ad revenues which were down £10m (a 5% fall) over the same period, to £172m. Moreover, despite the fall in circulation revenues from parent company DMGT, the Daily Mail and Mail on Sunday reported increases in market share, reaching 22.2% and 21.0%, respectively, in August.  Overall, DMGT reported a 1% year on year rise in revenues for the 11-month period.

     

    Apple’s iPhone 6 debut

    Apple’s CEO Tim Cook unveiled the eighth generation of iPhone, the iPhone 6 and the iPhone 6 Plus, during a special event in Cupertino on September 9th.  Both models integrate bigger screens, higher resolution displays, higher performance efficiency and improved battery life, among many other improved features. Anticipation and hype for the new releases led to record numbers of pre-orders, with over 4 million in the first week alone. Punters in Australia where the first to get their hands on the new phone, with queues of over 1,400 waiting outside Apple’s flagship Sydney store for hours, some days, before the official release.

     

    Microsoft Buys Mojang for $2.5bn

    Mojang, the Swedish firm behind the popular video game Minecraft, has been acquired by Microsoft for $2.5bn (£1.54bn). The game has sold over 54m copies and generated more than 100m downloads worldwide; allowing players to build structures with retro ‘Lego-style’ blocks, explore large maps and battle others in a sandbox environment. The Mojang team will be joining Microsoft’s game studio, which is responsible for titles such as Halo, Forza and Fable. Minecraft is one of the top selling apps on both Apple’s iOS store and Android’s Google Play, and has recently been released for the Xbox One and PlayStation 4, further boosting sales – all of which has helped make the company profitable, making $128m in 2013. Mojang owners: Markus “Notch” Persson, Carl Manneh and Jakob Porsér; assured fans that “everything is going to be OK”.

     

     

Contact Us

97 Charlotte Street
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T: 020 7467 9700
E: contact@mjmedia.co.uk

  • Insight

    We understand the behaviour of consumers through bespoke research, analysis and interpretation.

    Key objectives for Insight:

    • Identify influences and motivations
    • To understand interests, passions, feelings and actions
    • Creation, analysis and definition of target audiences
    • Prioritise communication channels and opportunities
    • Utilise all key industry tools

     

  • Strategy

    Our strategic planning solutions are based on the foundation of understanding consumer behaviour through Insight.

    The principles of our strategic planning are to:

    • Engage with consumers in relevant and inspiring ways
    • Clearly understand client objectives
    • Identify and create opportunities outside of traditional routes
    • Be at the forefront of the marketing landscape
    • Believe in the power of a great idea

     

  • Invest

    We are committed to identifying, negotiating and delivering the best price in the market.

    The foundations of our media buying are to:

    • Add value to everything we do
    • Consistently over deliver
    • Identify and capitalise on emerging market opportunities
    • Leverage our flexibility to take advantage of market conditions

     

  • On Demand

    On Demand planning allows us to communicate with consumers on their own terms.

    The key principals of this planning are:

    • Interest based targeting
    • Understanding how, where and when consumers enjoy content
    • Knowing how to effectively engage with target audiences
    • Generate content ideas and innovation

     

  • Social

    Engaging consumers in meaningful conversations is an integral part of our strategic planning.

    We believe in:

    • Sharing intelligence on established and emerging social platforms
    • Consulting with clients on how best to communicate with consumers in the social space
    • Integrating social communication with all other media
    • Leveraging existing social communities and platforms with the marketing plan

     

  • Innovate

    Ideas, creativity and innovation are vital in producing memorable campaigns. We are committed to delivering this through our integrated media solutions.

    We achieve this through:

    • A complete understanding of your business objectives
    • Pioneering emerging platforms and technology
    • Developing creative concepts
    • Partnerships with media owners

     

MJ Media
The Team

MJ Media teams are multi-disciplined and centred around clients, not media channels. We believe that this facilitates a deeper understanding of our clients’ business objectives.

Music & Live

MJ Media’s dedicated music and live entertainment division. Our experienced music industry team provides a marketing and media service to suit our client’s specialist requirements.