• Our Work
    • Hooch

      Hooch, the brand that defined the Nineties Brit Pop generation, is officially back on the market, featuring new…

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    • 2K Games

      2K Games is a market leading video games publisher releasing titles in some of today’s most popular gaming genres, including…

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    • Vans

      Vans has stood for authenticity in youth lifestyle, music and action sports since day one. In addition to footwear and apparel, Vans has…

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    • Fujifilm

      Fujifilm is recognised as the world’s largest photographic and imaging company. The photographic product range covers…

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    • Merrell

      Merrell are at the forefront of technological design and development for performance outdoor footwear and apparel. They are market leaders in…

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    • InsureandGo

      InsureandGo is the UK’s number 1 travel insurance specialist.  They provide a range of different options including…

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    • Exhibitions & Festivals

      We deliver campaigns for some of the biggest names in the festival and event space.  From specialist exhibitions like the London Pet Show or…

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  • Clients
    • BetBright
    • Fujifilm
    • InsureandGo
    • Global Brands
    • Hooch
    • SASS
    • Cat
    • Rising Star Games
    • The Handmade Fair
    • Vans
    • Merrell
    • 2K Games
    • RSPCA Assured
    • MAMA Group
    • Demon Music Group
    • Fujifilm Instax
    • Sebago
    • Koch/Deep Silver
    • Juicy Couture
    • Somersault Festival
    • Keds
    • Chi Chi London
    • Abellio
    • Lovebox
    • Notcutts
    • Eagle Rock Entertainment
    • Royal Air Force
    • Brand Events
    • World Duty Free
    • Wisdom
    • Trion Worlds
    • Air Tattoo
    • Laundrapp
    • MAMA Group
    • Exit Festival
    • Nordic Games
    • NVIDIA
    • Wilderness
    • Cewe Photobook
    • Etnies
    • Abbey Home Media
    • High Voltage
    • Vintage Festival
    • Stansted Express
    • Lexis Nexis
    • Gadget Show Live
    • Top Gear Live
    • London CC Show
    • Stansted Express
  • Insights

    MJ Media Insight

    • March 2016: 2016 Media Market Overview

      A comprehensive, insightful and entertaining look at the 2016 media landscape

      Click here to learn more about this report
    • February 2016: 2016 Out of Home update

      Following a week of immersive & energising sessions with each of the OOH contractors, we've created a standalone report summarising all of the latest market developments.

      Click here to learn more about this report
    • January 2016: COMING SOON! 2016: Media Market Overview

      The media landscape continues to evolve at an unfathomable pace. We review some of 2015's biggest developments before an in-depth look at key trends getting us exciting in 2016 and beyond.

      Click here to learn more about this report
    • August 2015: Social Video Seeding Update

      An introduction and best practice guide to seeding video across social media platforms.

      Click here to learn more about this report
    • April 2015: Games console update

      A update on Playstation 4 and Xbox One console ownership in the UK and their corresponding advertising opportunities.

      Click here to learn more about this report
    • February 2015: 2015 Out of Home update

      Following a week of immersive & energising sessions with each of the OOH contractors, we've created a standalone report summarising all of the latest market developments.

      Click here to learn more about this report
    • January 2015: 2015: Media Market Overview

      The media landscape is evolving at a quicker pace than ever before. We review some of 2014's biggest developments before an in-depth look at 6 key trends getting us excited for 2015 and beyond.

      Click here to learn more about this report
    • October 2014: Emerging Social Platforms

      Further to the summer report on Facebook, Twitter, YouTube and Google we take a closer look at some of the emerging platforms in the social space and what opportunities they present.

      Click here to learn more about this report
    • May 2014: Best practice guide: Facebook, YouTube, Google, Twitter

      We look at benchmarks, best practice and new ways of using the established social networks.

      Click here to learn more about this report
    • March 2014: Kids Market Overview

      An in-depth audit of the kids media landscape, investigating shifting trends and the latest opportunities.

      Click here to learn more about this report
    • June 2013: Mobile and Tablet

      A detailed synopsis of the mobile & tablet space, with audience segmentation, an overview of opportunities, recommended buying strategies and options for optimisation.

      Click here to learn more about this report
    • April 2013: Videogames Competitive 2013

      A complete overview of the videogames market in 2013. We look at all creative, media and social strategies and identify key insights, trends and learnings.

      Click here to learn more about this report
    • March 2013: Kids Market Overview

      An in-depth audit of the kids media landscape, investigating shifting trends and the latest opportunities.

      Click here to learn more about this report
    • January 2013: The MJ Quarterly Update Jan-13

      Every quarter we take an in depth look at the media market place, identifying trends, opportunities and inspiring case studies.

      Click here to learn more about this report
    • October 2012: Videogames media landscape

      A comprehensive overview of the latest developments in the consumption habits and patterns of casual to core gamers.

      Click here to learn more about this report
    • August 2012: Mobile Market update

      A detailed investigation in to the mobile market: user consumption, habits and opportunities.

      Click here to learn more about this report
    • June 2012: The MJ Quarterly Update June-12

      The MJ Media Quarterly Update is an in-depth look at each media channel to understand how the landscape is changing.

      Click here to learn more about this report
    • April 2012: Videogames competitive 2011

      A complete overview of the videogames market in 2011. We look at all creative, media and social strategies and identify key insights, trends and learnings.

      Click here to learn more about this report
    • March 2012: The role of online networks

      Online ad networks have seen exponential growth over the last 12 months. We take a look at all networks out there and the role they play in the digital landscape.

      Click here to learn more about this report
    • February 2012: The MJ quarterly update Feb-12

      Every quarter we take an in depth look at the media market place, identifying trends, opportunities and inspiring case studies.

      Click here to learn more about this report
    • November 2011: The MJ quarterly update Nov-11

      Every quarter we take an in-depth look at the media market place, identifying trends, opportunities and inspiring case studies.

      Click here to learn more about this report
    • September 2011: Product placement on TV

      Earlier this year there was a major policy change with regards to product placement on TV. We take a look at how the product placement laws have changed and analyse some recent campaigns

      Click here to learn more about this report
    • June 2011: What constitutes a social brand?

      A review of brands that have meaningful social engagements with consumers and why we think they are getting it right.

      Click here to learn more about this report
    • April 2011: Videogames competitive 2010

      We take an in-depth look at the videogames market, analysing total spends, new developments, trends and key learnings.

      Click here to learn more about this report
    • February 2011: Out of Home Innovations

      We take a look at the exciting opportunities that are shaping the landscape of outdoor advertising.

      Click here to learn more about this report
  • Newsletter

    MJ Media Newsletter 29/04/16

    Steam and Lionsgate movie partnership

    Lionsgate films has signed a deal with Steam to start selling its movies through the Steam service. The global deal launches with over 100 films available including some of its biggest titles such as Hunger Games, Twilight and Divergent. In the UK however, the selection is currently limited with only 10 films available. In 2014, Lionsgate announced plans to move into the gaming sector and in 2015 made a significant investment in Telltale Games. Now partnering with Steam “presents a unique, exciting and disruptive opportunity to expand our global distribution business”, says Jim Packer, President of worldwide television and digital distribution at Lionsgate. This will also add to Steam’s current extensive selection of videos already available on the service, including Mad Max: Fury Road, and other game-centric programming.

    YouTube launches 6 second ads

    In a bid to adapt to changing consumer viewing habits, YouTube is launching a new 6-second ‘Bumper’ ad format for mobile. Developed off the back of brand research that found that 50% of 18-49 year olds turn to mobile to watch videos. Bumpers will launch in May and effectively allow brands to capitalise on the short-form video format made popular by platforms such as Vine. They will appear before YouTube videos watched on a smartphone or tablet and cannot be skipped. According to Google, the format drove strong uplifts in recall, awareness and consideration in early tests and are expected to come to market in the coming months.

    ESL to launch first 24/7 eSports channel

    Electronic Sports League (ESL) is set to launch an eSports TV channel, featuring broadcasts of ESL’s biggest competitions and tournaments including Extreme Masters and ESL One. The channel will run 24 hours a day, seven days a week and will be available on MTG’s Viasat platforms in the Nordic and Baltic countries. Parent company MTG is currently in talks with other platform owners around the world to extend their audience beyond their current digital reach of 100m, tapping into the growing scene in other countries. Other media companies including ESPN and Yahoo have launched their own verticals to cover the competitive gaming industry, and this growth is set to continue in 2016.

Contact Us

97 Charlotte Street
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T: 020 7467 9700
E: contact@mjmedia.co.uk

  • Insight

    We understand the behaviour of consumers through bespoke research, analysis and interpretation.

    Key objectives for Insight:

    • Identify influences and motivations
    • To understand interests, passions, feelings and actions
    • Creation, analysis and definition of target audiences
    • Prioritise communication channels and opportunities
    • Utilise all key industry tools

     

  • Strategy

    Our strategic planning solutions are based on the foundation of understanding consumer behaviour through Insight.

    The principles of our strategic planning are to:

    • Engage with consumers in relevant and inspiring ways
    • Clearly understand client objectives
    • Identify and create opportunities outside of traditional routes
    • Be at the forefront of the marketing landscape
    • Believe in the power of a great idea

     

  • Invest

    We are committed to identifying, negotiating and delivering the best price in the market.

    The foundations of our media buying are to:

    • Add value to everything we do
    • Consistently over deliver
    • Identify and capitalise on emerging market opportunities
    • Leverage our flexibility to take advantage of market conditions

     

  • On Demand

    On Demand planning allows us to communicate with consumers on their own terms.

    The key principals of this planning are:

    • Interest based targeting
    • Understanding how, where and when consumers enjoy content
    • Knowing how to effectively engage with target audiences
    • Generate content ideas and innovation

     

  • Social

    Engaging consumers in meaningful conversations is an integral part of our strategic planning.

    We believe in:

    • Sharing intelligence on established and emerging social platforms
    • Consulting with clients on how best to communicate with consumers in the social space
    • Integrating social communication with all other media
    • Leveraging existing social communities and platforms with the marketing plan

     

  • Innovate

    Ideas, creativity and innovation are vital in producing memorable campaigns. We are committed to delivering this through our integrated media solutions.

    We achieve this through:

    • A complete understanding of your business objectives
    • Pioneering emerging platforms and technology
    • Developing creative concepts
    • Partnerships with media owners

     

MJ Media
The Team

MJ Media teams are multi-disciplined and centred around clients, not media channels. We believe that this facilitates a deeper understanding of our clients’ business objectives.

Music & Live

MJ Media’s dedicated live & events division. Our experienced team provides a marketing and media service to suit our client’s specialist requirements.