• Our Work
    • Hooch

      Hooch, the brand that defined the Nineties Brit Pop generation, is officially back on the market, featuring new…

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    • 2K Games

      2K Games is a market leading video games publisher releasing titles in some of today’s most popular gaming genres, including…

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    • Vans

      Vans has stood for authenticity in youth lifestyle, music and action sports since day one. In addition to footwear and apparel, Vans has…

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    • Fujifilm

      Fujifilm is recognised as the world’s largest photographic and imaging company. The photographic product range covers…

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    • Merrell

      Merrell are at the forefront of technological design and development for performance outdoor footwear and apparel. They are market leaders in…

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    • InsureandGo

      InsureandGo is the UK’s number 1 travel insurance specialist.  They provide a range of different options including…

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    • Exhibitions & Festivals

      We deliver campaigns for some of the biggest names in the festival and event space.  From specialist exhibitions like the London Pet Show or…

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  • Clients
    • Fujifilm
    • InsureandGo
    • Cat
    • Global Brands
    • Hooch
    • Rising Star Games
    • Vans
    • Somersault Festival
    • Demon Music Group
    • Fujifilm Instax
    • Sebago
    • Keds
    • Chi Chi London
    • Abellio
    • Lovebox
    • Notcutts
    • Eagle Rock Entertainment
    • Royal Air Force
    • Brand Events
    • Astalift
    • Mama Group PLC
    • World Duty Free
    • Wisdom
    • Trion Worlds
    • Air Tattoo
    • Laundrapp
    • Exit Festival
    • Jabra
    • Nordic Games
    • Merrell
    • NVIDIA
    • Wilderness
    • Cewe Photobook
    • Etnies
    • Abbey Home Media
    • High Voltage
    • Vintage Festival
    • Vidal Sassoon
    • Lexis Nexis
    • Gadget Show Live
    • Top Gear Live
    • London CC Show
    • The Handmade Fair
    • Reevoo
  • Insights

    MJ Media Insight

    • January 2015: 2015: Media Market Overview

      The media landscape is evolving at a quicker pace than ever before. We review some of 2014's biggest developments before an in-depth look at 6 key trends getting us excited for 2015 and beyond.

      Click here to learn more about this report
    • October 2014: Emerging Social Platforms

      Further to the summer report on Facebook, Twitter, YouTube and Google we take a closer look at some of the emerging platforms in the social space and what opportunities they present.

      Click here to learn more about this report
    • May 2014: Best practice guide: Facebook, YouTube, Google, Twitter

      We look at benchmarks, best practice and new ways of using the established social networks.

      Click here to learn more about this report
    • March 2014: Kids Market Overview

      An in-depth audit of the kids media landscape, investigating shifting trends and the latest opportunities.

      Click here to learn more about this report
    • June 2013: Mobile and Tablet

      A detailed synopsis of the mobile & tablet space, with audience segmentation, an overview of opportunities, recommended buying strategies and options for optimisation.

      Click here to learn more about this report
    • April 2013: Videogames Competitive 2013

      A complete overview of the videogames market in 2013. We look at all creative, media and social strategies and identify key insights, trends and learnings.

      Click here to learn more about this report
    • March 2013: Kids Market Overview

      An in-depth audit of the kids media landscape, investigating shifting trends and the latest opportunities.

      Click here to learn more about this report
    • January 2013: The MJ Quarterly Update Jan-13

      Every quarter we take an in depth look at the media market place, identifying trends, opportunities and inspiring case studies.

      Click here to learn more about this report
    • October 2012: Videogames media landscape

      A comprehensive overview of the latest developments in the consumption habits and patterns of casual to core gamers.

      Click here to learn more about this report
    • August 2012: Mobile Market update

      A detailed investigation in to the mobile market: user consumption, habits and opportunities.

      Click here to learn more about this report
    • June 2012: The MJ Quarterly Update June-12

      The MJ Media Quarterly Update is an in-depth look at each media channel to understand how the landscape is changing.

      Click here to learn more about this report
    • April 2012: Videogames competitive 2011

      A complete overview of the videogames market in 2011. We look at all creative, media and social strategies and identify key insights, trends and learnings.

      Click here to learn more about this report
    • March 2012: The role of online networks

      Online ad networks have seen exponential growth over the last 12 months. We take a look at all networks out there and the role they play in the digital landscape.

      Click here to learn more about this report
    • February 2012: The MJ quarterly update Feb-12

      Every quarter we take an in depth look at the media market place, identifying trends, opportunities and inspiring case studies.

      Click here to learn more about this report
    • November 2011: The MJ quarterly update Nov-11

      Every quarter we take an in-depth look at the media market place, identifying trends, opportunities and inspiring case studies.

      Click here to learn more about this report
    • September 2011: Product placement on TV

      Earlier this year there was a major policy change with regards to product placement on TV. We take a look at how the product placement laws have changed and analyse some recent campaigns

      Click here to learn more about this report
    • June 2011: What constitutes a social brand?

      A review of brands that have meaningful social engagements with consumers and why we think they are getting it right.

      Click here to learn more about this report
    • April 2011: Videogames competitive 2010

      We take an in-depth look at the videogames market, analysing total spends, new developments, trends and key learnings.

      Click here to learn more about this report
    • February 2011: Out of Home Innovations

      We take a look at the exciting opportunities that are shaping the landscape of outdoor advertising.

      Click here to learn more about this report
  • Newsletter

    MJ Media Newsletter 26/02/15

    YouTube Kids Launches On Smartphones

    Google is launching a kid-friendly version of its Youtube app that will show videos aimed at youngsters using its Android devices. The YouTube Kids app debuted this week on Google Play, with its design including bigger icons, fonts and images. The app is split into different categories such as music and learning, and includes content from popular kids’ shows such as Sesame Street, Thomas the Tank Engine and Pocoyo. The app is currently only available in the US with plans to roll it out in the UK soon. It is not yet clear how Google plans to generate money from the app but its predicted to come from either a subscription-based model for additional services or the possibility of running ads, with the latter likely to raise concerns from some parents.

     

    Coca-Cola Named World’s Top Brand

    Global marketing intelligence firm Warc has named Coca-Cola as the ‘world’s top brand’ based on its performance, owners and agencies strategies and effectiveness; while Unilever was named as the top advertiser. Car companies dominated the top five spots for brands which included Mercedez Benz, Toyota and Audi. Moreover food and drink brands dominated the top-five league of advertisers, with Procter & Gamble in second place, followed by Coca Cola, PepsiCo and Mondelez. Expedia fared the strongest of UK brands in the ranking of top campaigns, with its ’Travel Yourself Interesting’ campaign earning third place in the top 100 campaigns. The rankings were compiled from 2,200 award winning campaigns across 87 competitions.

     

    Steam Hits 125m Active Users

    Steam, the internet-based digital distribution and social networking platform for games, has surpassed 125 million active users. The developer behind the platform, Valve, also announced that Steam is home to over 4,500 games, with over 400 million pieces of user-generated content having been created and uploaded for games on the platform.  September 2014 saw the platform’s user base at the 100 million mark, meaning the increase in active users has been strong, growing by an average of 5 million users a month. Steam now claims to have five times more active users than all next-generation consoles combined. The platform has added a number of new features over the last year including in-home streaming, broadcasting, music and user-created stores.

     

    Sky Sports Brings Live MLS To The UK

    Sky Sports has successfully won the rights to broadcast live Major League Soccer from the US, as part of a four year deal. Starting in March, fans will be able to follow former England players including Steven Gerrard and Frank Lampard, both of whom have taken positions in US based teams. Sky Sports Managing Director Barney Francis commented “we offer unrivalled range of sport across our seven channels and we are always looking to offer more choice. After recently adding football form Holland, Italy and UEFA European qualifiers, we are delighted to now add MLS to that list.” The deal comes amidst a burst of rights agreements signed by Sky, with deals in place to broadcast ECB Cricket, live coverage of the Open Championship and a more comprehensive Premier League coverage. It is estimated that as many as 800 live football matches may be screened by the broadcaster this season alone.

Contact Us

97 Charlotte Street
Fitzrovia
London
W1T 4QA
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T: 020 7467 9700
E: contact@mjmedia.co.uk

  • Insight

    We understand the behaviour of consumers through bespoke research, analysis and interpretation.

    Key objectives for Insight:

    • Identify influences and motivations
    • To understand interests, passions, feelings and actions
    • Creation, analysis and definition of target audiences
    • Prioritise communication channels and opportunities
    • Utilise all key industry tools

     

  • Strategy

    Our strategic planning solutions are based on the foundation of understanding consumer behaviour through Insight.

    The principles of our strategic planning are to:

    • Engage with consumers in relevant and inspiring ways
    • Clearly understand client objectives
    • Identify and create opportunities outside of traditional routes
    • Be at the forefront of the marketing landscape
    • Believe in the power of a great idea

     

  • Invest

    We are committed to identifying, negotiating and delivering the best price in the market.

    The foundations of our media buying are to:

    • Add value to everything we do
    • Consistently over deliver
    • Identify and capitalise on emerging market opportunities
    • Leverage our flexibility to take advantage of market conditions

     

  • On Demand

    On Demand planning allows us to communicate with consumers on their own terms.

    The key principals of this planning are:

    • Interest based targeting
    • Understanding how, where and when consumers enjoy content
    • Knowing how to effectively engage with target audiences
    • Generate content ideas and innovation

     

  • Social

    Engaging consumers in meaningful conversations is an integral part of our strategic planning.

    We believe in:

    • Sharing intelligence on established and emerging social platforms
    • Consulting with clients on how best to communicate with consumers in the social space
    • Integrating social communication with all other media
    • Leveraging existing social communities and platforms with the marketing plan

     

  • Innovate

    Ideas, creativity and innovation are vital in producing memorable campaigns. We are committed to delivering this through our integrated media solutions.

    We achieve this through:

    • A complete understanding of your business objectives
    • Pioneering emerging platforms and technology
    • Developing creative concepts
    • Partnerships with media owners

     

MJ Media
The Team

MJ Media teams are multi-disciplined and centred around clients, not media channels. We believe that this facilitates a deeper understanding of our clients’ business objectives.

Music & Live

MJ Media’s dedicated live & events division. Our experienced team provides a marketing and media service to suit our client’s specialist requirements.