• Our Work
    • Vans

      Vans has stood for authenticity in youth lifestyle, music and action sports since day one. In addition to footwear and apparel, Vans has…

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    • Fujifilm

      Fujifilm is recognised as the world’s largest photographic and imaging company. The photographic product range covers…

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    • Merrell

      Merrell are at the forefront of technological design and development for performance outdoor footwear and apparel. They are market leaders in…

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    • RAF

      The Royal International Air Tattoo is the world’s largest military airshow, held each year at RAF Fairford in Gloucestershire. The show, featuring…

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    • Astalift

      Astalift is a premium anti-ageing skincare brand. It’s a scientific breakthrough in anti-ageing skincare that combines unique technological…

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  • Clients
    • Fujifilm
    • InsureandGo
    • Demon Music Group
    • Cat
    • Global Brands
    • Rising Star Games
    • Vans
    • Merrell
    • Fujifilm Instax
    • Somersault Festival
    • Sebago
    • Keds
    • Abellio
    • Lovebox
    • Notcutts
    • Eagle Rock Entertainment
    • Royal Air Force
    • Brand Events
    • The Gym Group
    • Astalift
    • World Duty Free
    • Wisdom
    • Mama Group PLC
    • Trion Worlds
    • Air Tattoo
    • Because
    • Exit Festival
    • Nordic Games
    • Wilderness
    • Cewe Photobook
    • Atari
    • Etnies
    • Abbey Home Media
    • Get Connected
    • Institute of Contemporary Arts
    • High Voltage
    • Trax
    • Vintage Festival
    • Vidal Sassoon
    • Lexis Nexis
  • Insights

    MJ Media Insight

    • June 2013: Mobile and Tablet

      A detailed synopsis of the mobile & tablet space, with audience segmentation, an overview of opportunities, recommended buying strategies and options for optimisation.

      Click here to learn more about this report
    • April 2013: Videogames Competitive 2013

      A complete overview of the videogames market in 2013. We look at all creative, media and social strategies and identify key insights, trends and learnings.

      Click here to learn more about this report
    • March 2013: Kids Market Overview

      An in-depth audit of the kids media landscape, investigating shifting trends and the latest opportunities.

      Click here to learn more about this report
    • January 2013: The MJ Quarterly Update Jan-13

      Every quarter we take an in depth look at the media market place, identifying trends, opportunities and inspiring case studies.

      Click here to learn more about this report
    • October 2012: Videogames media landscape

      A comprehensive overview of the latest developments in the consumption habits and patterns of casual to core gamers.

      Click here to learn more about this report
    • August 2012: Mobile Market update

      A detailed investigation in to the mobile market: user consumption, habits and opportunities.

      Click here to learn more about this report
    • June 2012: The MJ Quarterly Update June-12

      The MJ Media Quarterly Update is an in-depth look at each media channel to understand how the landscape is changing.

      Click here to learn more about this report
    • April 2012: Videogames competitive 2011

      A complete overview of the videogames market in 2011. We look at all creative, media and social strategies and identify key insights, trends and learnings.

      Click here to learn more about this report
    • March 2012: The role of online networks

      Online ad networks have seen exponential growth over the last 12 months. We take a look at all networks out there and the role they play in the digital landscape.

      Click here to learn more about this report
    • February 2012: The MJ quarterly update Feb-12

      Every quarter we take an in depth look at the media market place, identifying trends, opportunities and inspiring case studies.

      Click here to learn more about this report
    • November 2011: The MJ quarterly update Nov-11

      Every quarter we take an in-depth look at the media market place, identifying trends, opportunities and inspiring case studies.

      Click here to learn more about this report
    • September 2011: Product placement on TV

      Earlier this year there was a major policy change with regards to product placement on TV. We take a look at how the product placement laws have changed and analyse some recent campaigns

      Click here to learn more about this report
    • June 2011: What constitutes a social brand?

      A review of brands that have meaningful social engagements with consumers and why we think they are getting it right.

      Click here to learn more about this report
    • April 2011: Videogames competitive 2010

      We take an in-depth look at the videogames market, analysing total spends, new developments, trends and key learnings.

      Click here to learn more about this report
    • February 2011: Out of Home Innovations

      We take a look at the exciting opportunities that are shaping the landscape of outdoor advertising.

      Click here to learn more about this report
  • Newsletter

    MJ Media Newsletter 11/04/14

    MOBILE AD SPEND DOUBLES TO BREAK £1BN

    According to figures released by the Internet Advertising Bureau (IAB), mobile ad spend almost doubled in 2013 to break the £1bn mark. Mobile grew from £529m (in 2012) to £1.03bn in 2013 and now accounts for £1 in every £6 spent on digital advertising. Of the £1.03bn, social media ad spend accounted for almost a quarter of the total mobile ad spend – increasing to £221.8m in 2013. Moreover social media advertising grew 71% to £588.4m across all digital ad spend. The growth helped the total UK digital ad spend hit a record £6.3bn, an increase of 15% year on year. Dan Bunyan, a manager at PricewaterhouseCooper- who conducted the ad spend report – said: “Mobile’s huge rise is down to advertisers taking advantage of key developments in the way people use their mobile devices”.

    MICROSOFT & CHANNEL 4 COLLABORATE FOR NEW SCI-FI SERIES

    Microsoft’s Xbox Entertainment Studios will partner with Channel 4 in a co-production deal to release a new sci-fi series ‘Humans’. The eight part drama based on the Swedish series ‘Real Humans’ will debut exclusively on Channel 4 in the UK and the Xbox platform in the US.  Renamed ‘Humans’, and produced by Kudos – the producers of Broadchurch and The Hour – the show is set in a parallel present universe where the latest must-have gadget for a family is a robotic servant ‘Synth’. Nancy Tellem, President of Microsoft’s Xbox Entertainment Studios, commented: “This deal with Channel 4 and Kudos underscores Xbox Entertainment Studios’ commitment to programming premium TV series with global partners and creating engaging interactive experiences – and sits alongside other original commissions including the Halo TV series executive produced by Steven Spielberg.”

    TABLET OWNERSHIP UP 63%

    Following on from digital adspend hitting a record high, the digital adspend report also found that tablet-dedicated advertising grew more than 400% to reach £34.4m in 2013, up from £6.8m in 2012. According to February 2014 data from UKOM/comScore, tablet ownership grew 63% year on year from 11m to 17.9m, with 36% of Britons accessing the internet via their tablets. Research from the IAB reveals that 57% of tablet owners say it is their ‘go-to’ device to surf the internet at home, with 66% saying that it is easier to go online using a tablet. Tim Elkington, director of research and strategy at the IAB, said: “Spend on ads designed specifically for tablets is growing fast but it’s still a very small part of the pie – despite the increase in tablet ownership – there’s still a lot of work for the industry to do when it comes to tablet advertising”.

    BOX TV & SPOTIFY TO LAUNCH TV CHART SHOW

    Box TV, leading UK music TV network, has joined with Spotify to launch a brand new music TV show ‘The Official Box+ Streaming Chart’. Using data from Spotify, the weekly chart will list the top 40 most streamed tracks over the last seven days, with the intention of giving the closet possible reflection of what music fans are listening to. Mark Adams, Music Director at Box TV said: “The popularity of music streaming has grown significantly over the past 18 months and is widely regarded as the new currency for our 16-34 audience and music industry alike”. The new chart show is set to air on 14th April on 4Music, and is also available via The Box+ mobile and tablet app.

Contact Us

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T: 020 7467 9700
E: contact@mjmedia.co.uk

  • Insight

    We understand the behaviour of consumers through bespoke research, analysis and interpretation.

    Key objectives for Insight:

    • Identify influences and motivations
    • To understand interests, passions, feelings and actions
    • Creation, analysis and definition of target audiences
    • Prioritise communication channels and opportunities
    • Utilise all key industry tools

     

  • Strategy

    Our strategic planning solutions are based on the foundation of understanding consumer behaviour through Insight.

    The principles of our strategic planning are to:

    • Engage with consumers in relevant and inspiring ways
    • Clearly understand client objectives
    • Identify and create opportunities outside of traditional routes
    • Be at the forefront of the marketing landscape
    • Believe in the power of a great idea

     

  • Invest

    We are committed to identifying, negotiating and delivering the best price in the market.

    The foundations of our media buying are to:

    • Add value to everything we do
    • Consistently over deliver
    • Identify and capitalise on emerging market opportunities
    • Leverage our flexibility to take advantage of market conditions

     

  • On Demand

    On Demand planning allows us to communicate with consumers on their own terms.

    The key principals of this planning are:

    • Interest based targeting
    • Understanding how, where and when consumers enjoy content
    • Knowing how to effectively engage with target audiences
    • Generate content ideas and innovation

     

  • Social

    Engaging consumers in meaningful conversations is an integral part of our strategic planning.

    We believe in:

    • Sharing intelligence on established and emerging social platforms
    • Consulting with clients on how best to communicate with consumers in the social space
    • Integrating social communication with all other media
    • Leveraging existing social communities and platforms with the marketing plan

     

  • Innovate

    Ideas, creativity and innovation are vital in producing memorable campaigns. We are committed to delivering this through our integrated media solutions.

    We achieve this through:

    • A complete understanding of your business objectives
    • Pioneering emerging platforms and technology
    • Developing creative concepts
    • Partnerships with media owners

     

MJ Media
The Team

MJ Media teams are multi-disciplined and centred around clients, not media channels. We believe that this facilitates a deeper understanding of our clients’ business objectives.

Music & Live

MJ Media’s dedicated music and live entertainment division. Our experienced music industry team provides a marketing and media service to suit our client’s specialist requirements.