• Our Work
    • Hooch

      Hooch, the brand that defined the Nineties Brit Pop generation, is officially back on the market, featuring new…

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    • Vans

      Vans has stood for authenticity in youth lifestyle, music and action sports since day one. In addition to footwear and apparel, Vans has…

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    • Fujifilm

      Fujifilm is recognised as the world’s largest photographic and imaging company. The photographic product range covers…

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    • Merrell

      Merrell are at the forefront of technological design and development for performance outdoor footwear and apparel. They are market leaders in…

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    • InsureandGo

      InsureandGo is the UK’s number 1 travel insurance specialist.  They provide a range of different options including…

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    • Exhibitions & Festivals

      We deliver campaigns for some of the biggest names in the festival and event space.  From specialist exhibitions like the London Pet Show or…

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  • Clients
    • Fujifilm
    • InsureandGo
    • Cat
    • Global Brands
    • Hooch
    • Rising Star Games
    • Vans
    • Somersault Festival
    • Demon Music Group
    • Fujifilm Instax
    • Sebago
    • Keds
    • Chi Chi London
    • Abellio
    • Lovebox
    • Notcutts
    • Eagle Rock Entertainment
    • Royal Air Force
    • Brand Events
    • Astalift
    • Mama Group PLC
    • World Duty Free
    • Wisdom
    • Trion Worlds
    • Air Tattoo
    • Laundrapp
    • Exit Festival
    • Jabra
    • Nordic Games
    • Merrell
    • NVIDIA
    • Wilderness
    • Cewe Photobook
    • Etnies
    • Abbey Home Media
    • High Voltage
    • Vintage Festival
    • Vidal Sassoon
    • Lexis Nexis
    • Gadget Show Live
    • Top Gear Live
    • London CC Show
    • The Handmade Fair
    • Reevoo
  • Insights

    MJ Media Insight

    • October 2014: Emerging Social Platforms

      Further to the summer report on Facebook, Twitter, YouTube and Google we take a closer look at some of the emerging platforms in the social space and what opportunities they present.

      Click here to learn more about this report
    • May 2014: Best practice guide: Facebook, YouTube, Google, Twitter

      We look at benchmarks, best practice and new ways of using the established social networks.

      Click here to learn more about this report
    • March 2014: Kids Market Overview

      An in-depth audit of the kids media landscape, investigating shifting trends and the latest opportunities.

      Click here to learn more about this report
    • June 2013: Mobile and Tablet

      A detailed synopsis of the mobile & tablet space, with audience segmentation, an overview of opportunities, recommended buying strategies and options for optimisation.

      Click here to learn more about this report
    • April 2013: Videogames Competitive 2013

      A complete overview of the videogames market in 2013. We look at all creative, media and social strategies and identify key insights, trends and learnings.

      Click here to learn more about this report
    • March 2013: Kids Market Overview

      An in-depth audit of the kids media landscape, investigating shifting trends and the latest opportunities.

      Click here to learn more about this report
    • January 2013: The MJ Quarterly Update Jan-13

      Every quarter we take an in depth look at the media market place, identifying trends, opportunities and inspiring case studies.

      Click here to learn more about this report
    • October 2012: Videogames media landscape

      A comprehensive overview of the latest developments in the consumption habits and patterns of casual to core gamers.

      Click here to learn more about this report
    • August 2012: Mobile Market update

      A detailed investigation in to the mobile market: user consumption, habits and opportunities.

      Click here to learn more about this report
    • June 2012: The MJ Quarterly Update June-12

      The MJ Media Quarterly Update is an in-depth look at each media channel to understand how the landscape is changing.

      Click here to learn more about this report
    • April 2012: Videogames competitive 2011

      A complete overview of the videogames market in 2011. We look at all creative, media and social strategies and identify key insights, trends and learnings.

      Click here to learn more about this report
    • March 2012: The role of online networks

      Online ad networks have seen exponential growth over the last 12 months. We take a look at all networks out there and the role they play in the digital landscape.

      Click here to learn more about this report
    • February 2012: The MJ quarterly update Feb-12

      Every quarter we take an in depth look at the media market place, identifying trends, opportunities and inspiring case studies.

      Click here to learn more about this report
    • November 2011: The MJ quarterly update Nov-11

      Every quarter we take an in-depth look at the media market place, identifying trends, opportunities and inspiring case studies.

      Click here to learn more about this report
    • September 2011: Product placement on TV

      Earlier this year there was a major policy change with regards to product placement on TV. We take a look at how the product placement laws have changed and analyse some recent campaigns

      Click here to learn more about this report
    • June 2011: What constitutes a social brand?

      A review of brands that have meaningful social engagements with consumers and why we think they are getting it right.

      Click here to learn more about this report
    • April 2011: Videogames competitive 2010

      We take an in-depth look at the videogames market, analysing total spends, new developments, trends and key learnings.

      Click here to learn more about this report
    • February 2011: Out of Home Innovations

      We take a look at the exciting opportunities that are shaping the landscape of outdoor advertising.

      Click here to learn more about this report
  • Newsletter

    MJ Media Newsletter 12/12/14

    Live TV lives

    Despite the prominence of video-on-demand (VOD) services such as Netflix and Amazon Prime, 88% of TV is still viewed live. Moreover 88% also said that TV was their preferred platform, as it offered the best viewing experience. Laptops came in second with 6%, followed by desktop computers (3%) and lastly tablets and smartphones (2%) as preferred devices. The research for Thinkbox (conducted by IpsosMediaCT) also saw 28% of over 1,000 respondents claim to watch live TV to see new content immediately as it is broadcast. When asked about their primary uses for VOD services, the majority said it was due to missing the live broadcast (41%) while 31% claimed they used a second screen to watch while others were already using the TV set. These findings further support research from Broadstream Solutions, published in August, claiming that 89% of viewers still regularly use the TV to watch their content live.

    Instagram snaps up 300m users

    On Wednesday photo-sharing app Instagram announced that it has hit a record 300m global users. The service sees 70 million photos and videos uploaded every day and have become a major social network player, surpassing Twitter’s 271m users. As the service grows, so have the monetisation possibilities, building upon the UK launch of sponsored posts in partnership with the likes of Cadbury, Waitrose and Channel 4 in September. The firm is also set to introduce ‘badges’ (similar to Facebook and Twitter) to verify the accounts of celebrities, athletes and brands in the coming months. Kevin Systrom, chief executive of Instagram said the firm is “committed to doing everything possible to keep Instagram free from the fake and spammy accounts that plague much of the web”.

    Global to launch new digital radio stations

    Media and entertainment group Global has announced it will take “significant capacity” on the new D1 digital radio multiplex, launching a host of new national digital stations over the next year. The multiplex are airwaves needed to broadcast digital radio stations and will allow around 10 new national DAB radio services to broadcast to UK listeners. In the past year, Global has launched Capital XTRA and LBC on D1, alongside its existing Classic FM service. Adding to its portfolio, Global will introduce ‘Smooth Extra’ on 27th December, ‘Heart Extra’ in the New Year and other stations yet to be announced. Ashley Tabor, executive president of Global, said that the group is also “investing heavily” in local digital broadcasting by adding coverage for the Heart, Capital and Smooth brands.

    Global smartphone usage to continue

    Research from eMarketer has found that a quarter of the global population will be using smartphones next year ; rising to 1.91bn smartphone users in 2015, a figure that will increase another 12.6% to reach nearly 2.16bn in 2016. Another prediction stated from the research was that in 2016 India will exceed 200m smartphone users, topping the US as the world’s second largest smartphone market. Moreover other research by Criteo found that mobile now accounts for more than 30% of global e-commerce transactions. The State of Mobile Commerce Report for the final quarter of 2014 revealed that 53% of mobile retail transactions and 66% of mobile travel transactions come from smartphones.

Contact Us

97 Charlotte Street
Fitzrovia
London
W1T 4QA
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T: 020 7467 9700
E: contact@mjmedia.co.uk

  • Insight

    We understand the behaviour of consumers through bespoke research, analysis and interpretation.

    Key objectives for Insight:

    • Identify influences and motivations
    • To understand interests, passions, feelings and actions
    • Creation, analysis and definition of target audiences
    • Prioritise communication channels and opportunities
    • Utilise all key industry tools

     

  • Strategy

    Our strategic planning solutions are based on the foundation of understanding consumer behaviour through Insight.

    The principles of our strategic planning are to:

    • Engage with consumers in relevant and inspiring ways
    • Clearly understand client objectives
    • Identify and create opportunities outside of traditional routes
    • Be at the forefront of the marketing landscape
    • Believe in the power of a great idea

     

  • Invest

    We are committed to identifying, negotiating and delivering the best price in the market.

    The foundations of our media buying are to:

    • Add value to everything we do
    • Consistently over deliver
    • Identify and capitalise on emerging market opportunities
    • Leverage our flexibility to take advantage of market conditions

     

  • On Demand

    On Demand planning allows us to communicate with consumers on their own terms.

    The key principals of this planning are:

    • Interest based targeting
    • Understanding how, where and when consumers enjoy content
    • Knowing how to effectively engage with target audiences
    • Generate content ideas and innovation

     

  • Social

    Engaging consumers in meaningful conversations is an integral part of our strategic planning.

    We believe in:

    • Sharing intelligence on established and emerging social platforms
    • Consulting with clients on how best to communicate with consumers in the social space
    • Integrating social communication with all other media
    • Leveraging existing social communities and platforms with the marketing plan

     

  • Innovate

    Ideas, creativity and innovation are vital in producing memorable campaigns. We are committed to delivering this through our integrated media solutions.

    We achieve this through:

    • A complete understanding of your business objectives
    • Pioneering emerging platforms and technology
    • Developing creative concepts
    • Partnerships with media owners

     

MJ Media
The Team

MJ Media teams are multi-disciplined and centred around clients, not media channels. We believe that this facilitates a deeper understanding of our clients’ business objectives.

Music & Live

MJ Media’s dedicated live & events division. Our experienced team provides a marketing and media service to suit our client’s specialist requirements.