DANCING ON ICE PEAKS AT 8.2M VIEWERS

With hot viewing figure competition coming in from BBC One’s ‘Birdsong’, ITV’s ‘Dancing on Ice’ skated past the BBC’s high-profile adaptation last Sunday.  Peaking at 8.4 million viewers, ‘Dancing on Ice’ saw an average of 7.3 million viewers tuning into the show, giving it a 27% share across ITV1, ITV1 HD and ITV1 +1. Comparatively, ‘Birdsong’ recorded an average audience of 6.03 million viewers, giving it a 23.6% share of the available audience between 9pm and 10.30pm.

YOUTUBE USERS STREAM 4BN VIDEOS A DAY

According to data released by YouTube, Google’s online video streaming site, 4 billion videos are streamed on a daily basis; an increase of 25% from eight months ago. Not only that, but YouTube sees an hour’s worth of content uploaded to the site every second. Whilst these are some phenomenal statistics, Google didn’t divulge how many of these videos are monetised through advertising. Google’s latest financial results show that they had a total ad revenue of £6.59bn during the last quarter of 2011, though no details were given on how much of that revenue came courtesy of YouTube.

MORE UK VIEWERS TUNING IN TO STREAMED TV

According to research conducted by KPMG, television streaming services such as BBC iPlayer, ITV Player and 4oD are becoming increasingly popular with everyday viewers. KPMG’s bi-annual Media and Entertainment Barometer is based on a 2,177 person survey of people aged 16+ conducted by YouGov. It showed that younger people were the most receptive to this type of broadcasting. The BBC iPlayer currently has the highest level of awareness with nine out of ten people having heard of the online streaming service. It was followed by ITV Player, with a 79% awareness level and LoveFilm, with 65% awareness among respondents. The survey found 68% of consumers use BBC iPlayer, up from 63% six months earlier, while 36% use ITV Player, up from 32%.

10M REGISTERED USERS FOR SOUNDCLOUD

Music-sharing platform Sound Cloud has reached 10 million registered users, the company announced this week. The service hit the 5 million user’s landmark back in June 2011, having risen to that number quite quickly since its launch in 2008. They also boast 5 million downloaded mobile apps and 10,000 apps developed on SoundCloud’s open platform. Perhaps the biggest strength of SoundCloud, however, lies in adoption by musicians, both big and small. Artists such as Radiohead & Ryan Adams have embraced the platform and used it to promote their music.