• Our Work
    • Hooch

      Hooch, the brand that defined the Nineties Brit Pop generation, is officially back on the market, featuring new…

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    • 2K Games

      2K Games is a market leading video games publisher releasing titles in some of today’s most popular gaming genres, including…

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    • Vans

      Vans has stood for authenticity in youth lifestyle, music and action sports since day one. In addition to footwear and apparel, Vans has…

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    • Fujifilm

      Fujifilm is recognised as the world’s largest photographic and imaging company. The photographic product range covers…

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    • Merrell

      Merrell are at the forefront of technological design and development for performance outdoor footwear and apparel. They are market leaders in…

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    • InsureandGo

      InsureandGo is the UK’s number 1 travel insurance specialist.  They provide a range of different options including…

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    • Exhibitions & Festivals

      We deliver campaigns for some of the biggest names in the festival and event space.  From specialist exhibitions like the London Pet Show or…

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  • Clients
    • BetBright
    • Fujifilm
    • InsureandGo
    • Global Brands
    • Hooch
    • SASS
    • Cat
    • Rising Star Games
    • The Handmade Fair
    • Vans
    • 2K Games
    • MAMA Group
    • Somersault Festival
    • Demon Music Group
    • Fujifilm Instax
    • Sebago
    • Koch/Deep Silver
    • Juicy Couture
    • Keds
    • Chi Chi London
    • Abellio
    • Lovebox
    • Notcutts
    • Eagle Rock Entertainment
    • Royal Air Force
    • Brand Events
    • World Duty Free
    • Wisdom
    • Trion Worlds
    • Air Tattoo
    • Laundrapp
    • MAMA Group
    • Exit Festival
    • Nordic Games
    • Merrell
    • NVIDIA
    • Wilderness
    • Cewe Photobook
    • Etnies
    • Abbey Home Media
    • High Voltage
    • Vintage Festival
    • Stansted Express
    • Lexis Nexis
    • Gadget Show Live
    • Top Gear Live
    • London CC Show
    • Stansted Express
  • Insights

    MJ Media Insight

    • January 2016: COMING SOON! 2016: Media Market Overview

      The media landscape continues to evolve at an unfathomable pace. We review some of 2015's biggest developments before an in-depth look at key trends getting us exciting in 2016 and beyond.

      Click here to learn more about this report
    • August 2015: Social Video Seeding Update

      An introduction and best practice guide to seeding video across social media platforms.

      Click here to learn more about this report
    • April 2015: Games console update

      A update on Playstation 4 and Xbox One console ownership in the UK and their corresponding advertising opportunities.

      Click here to learn more about this report
    • February 2015: 2015 Out of Home update

      Following a week of immersive & energising sessions with each of the OOH contractors, we've created a standalone report summarising all of the latest market developments.

      Click here to learn more about this report
    • January 2015: 2015: Media Market Overview

      The media landscape is evolving at a quicker pace than ever before. We review some of 2014's biggest developments before an in-depth look at 6 key trends getting us excited for 2015 and beyond.

      Click here to learn more about this report
    • October 2014: Emerging Social Platforms

      Further to the summer report on Facebook, Twitter, YouTube and Google we take a closer look at some of the emerging platforms in the social space and what opportunities they present.

      Click here to learn more about this report
    • May 2014: Best practice guide: Facebook, YouTube, Google, Twitter

      We look at benchmarks, best practice and new ways of using the established social networks.

      Click here to learn more about this report
    • March 2014: Kids Market Overview

      An in-depth audit of the kids media landscape, investigating shifting trends and the latest opportunities.

      Click here to learn more about this report
    • June 2013: Mobile and Tablet

      A detailed synopsis of the mobile & tablet space, with audience segmentation, an overview of opportunities, recommended buying strategies and options for optimisation.

      Click here to learn more about this report
    • April 2013: Videogames Competitive 2013

      A complete overview of the videogames market in 2013. We look at all creative, media and social strategies and identify key insights, trends and learnings.

      Click here to learn more about this report
    • March 2013: Kids Market Overview

      An in-depth audit of the kids media landscape, investigating shifting trends and the latest opportunities.

      Click here to learn more about this report
    • January 2013: The MJ Quarterly Update Jan-13

      Every quarter we take an in depth look at the media market place, identifying trends, opportunities and inspiring case studies.

      Click here to learn more about this report
    • October 2012: Videogames media landscape

      A comprehensive overview of the latest developments in the consumption habits and patterns of casual to core gamers.

      Click here to learn more about this report
    • August 2012: Mobile Market update

      A detailed investigation in to the mobile market: user consumption, habits and opportunities.

      Click here to learn more about this report
    • June 2012: The MJ Quarterly Update June-12

      The MJ Media Quarterly Update is an in-depth look at each media channel to understand how the landscape is changing.

      Click here to learn more about this report
    • April 2012: Videogames competitive 2011

      A complete overview of the videogames market in 2011. We look at all creative, media and social strategies and identify key insights, trends and learnings.

      Click here to learn more about this report
    • March 2012: The role of online networks

      Online ad networks have seen exponential growth over the last 12 months. We take a look at all networks out there and the role they play in the digital landscape.

      Click here to learn more about this report
    • February 2012: The MJ quarterly update Feb-12

      Every quarter we take an in depth look at the media market place, identifying trends, opportunities and inspiring case studies.

      Click here to learn more about this report
    • November 2011: The MJ quarterly update Nov-11

      Every quarter we take an in-depth look at the media market place, identifying trends, opportunities and inspiring case studies.

      Click here to learn more about this report
    • September 2011: Product placement on TV

      Earlier this year there was a major policy change with regards to product placement on TV. We take a look at how the product placement laws have changed and analyse some recent campaigns

      Click here to learn more about this report
    • June 2011: What constitutes a social brand?

      A review of brands that have meaningful social engagements with consumers and why we think they are getting it right.

      Click here to learn more about this report
    • April 2011: Videogames competitive 2010

      We take an in-depth look at the videogames market, analysing total spends, new developments, trends and key learnings.

      Click here to learn more about this report
    • February 2011: Out of Home Innovations

      We take a look at the exciting opportunities that are shaping the landscape of outdoor advertising.

      Click here to learn more about this report
  • Newsletter

    MJ Media Newsletter 15/01/16

    Tide turns in war with Pirates

    A major piracy group has admitted abandoning efforts to crack Just Cause 3 on PC, as digital rights management technology proves impossible to beat. The game uses Denuvo Anti-Tamper, the same software which has kept a plethora of games such as FIFA 16 and Mad Max from falling into the hands of hackers. Denuvo’s marketing director claimed that protection has been so successful over the past two years that some publishers are even considering releasing PC-only titles.  In a post made on 3DM, a forum for Chinese Pirates, founder and notorious hacker Bird Sister was quoted as saying that “according to current trends in the development of encryption technology, in two years’ time there will be no free games to play in the world”. Bird Sister is of course not writing about free-to-play games, but the statement is a strong indicator that the war on gaming piracy has reached a turning point.

    Clear Channel plans to transform UK high streets

    Clear Channel has announced plans to revolutionise urban spaces in the UK, following the acquisition of the Arqiva payphone business. Existing phone boxes on high streets will be replaced with “state of the art” kiosks with daylight-visible digital screens allowing advertisers to deliver campaigns in real-time. The new kiosks are expected to make OOH more contextual and relevant for advertisers, with superior targeting capabilities to their predecessors. Rolling-out nationwide July 2016, the screens will be optimised for Beacons, Wi-Fi, mobile data services and interactive journey planners, as well as having voice and data capabilities.

    Up Periscope!

    Periscope has been granted autoplay functionality on Twitter feeds, in a move that integrates the live-streaming app within the social network’s main app on iPhones and iPads. Similar to Vines and pre-recorded video, live streams broadcast on Periscope and pushed to Twitter will no longer require the user to interact with them in order for them to play. Users who do tap on the broadcast will then be able to interact with the content, seeing comments and ‘hearts’ from other users. The integration of live video into Twitter puts the social network one step ahead of rival Facebook, and while it is not yet clear what opportunities will become available for advertisers, more details are expected to be announced in the upcoming months.

    PewDiePie leads new gaming network “Revelmode”

    YouTube superstar PewDiePie has announced the launch of RevelMode, enlisting eight fellow YouTubers for the launch. Sitting within multi-channel network Maker Studios, PewDiePie and his “talent squad” will focus on developing premium content and commercial opportunities: online video shows including animations and horror series. PewDiePie, real name Felix Kjellberg, has over 41m subscribers and 10.9bn views on YouTube, while the eight other stars have 9.7bn between them. The first string of content will be launched in the next few days with an animated series introducing the team. The videos are expected to be viewable on both the RevelMode website and YouTube.

Contact Us

97 Charlotte Street
Fitzrovia
London
W1T 4QA
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T: 020 7467 9700
E: contact@mjmedia.co.uk

  • Insight

    We understand the behaviour of consumers through bespoke research, analysis and interpretation.

    Key objectives for Insight:

    • Identify influences and motivations
    • To understand interests, passions, feelings and actions
    • Creation, analysis and definition of target audiences
    • Prioritise communication channels and opportunities
    • Utilise all key industry tools

     

  • Strategy

    Our strategic planning solutions are based on the foundation of understanding consumer behaviour through Insight.

    The principles of our strategic planning are to:

    • Engage with consumers in relevant and inspiring ways
    • Clearly understand client objectives
    • Identify and create opportunities outside of traditional routes
    • Be at the forefront of the marketing landscape
    • Believe in the power of a great idea

     

  • Invest

    We are committed to identifying, negotiating and delivering the best price in the market.

    The foundations of our media buying are to:

    • Add value to everything we do
    • Consistently over deliver
    • Identify and capitalise on emerging market opportunities
    • Leverage our flexibility to take advantage of market conditions

     

  • On Demand

    On Demand planning allows us to communicate with consumers on their own terms.

    The key principals of this planning are:

    • Interest based targeting
    • Understanding how, where and when consumers enjoy content
    • Knowing how to effectively engage with target audiences
    • Generate content ideas and innovation

     

  • Social

    Engaging consumers in meaningful conversations is an integral part of our strategic planning.

    We believe in:

    • Sharing intelligence on established and emerging social platforms
    • Consulting with clients on how best to communicate with consumers in the social space
    • Integrating social communication with all other media
    • Leveraging existing social communities and platforms with the marketing plan

     

  • Innovate

    Ideas, creativity and innovation are vital in producing memorable campaigns. We are committed to delivering this through our integrated media solutions.

    We achieve this through:

    • A complete understanding of your business objectives
    • Pioneering emerging platforms and technology
    • Developing creative concepts
    • Partnerships with media owners

     

MJ Media
The Team

MJ Media teams are multi-disciplined and centred around clients, not media channels. We believe that this facilitates a deeper understanding of our clients’ business objectives.

Music & Live

MJ Media’s dedicated live & events division. Our experienced team provides a marketing and media service to suit our client’s specialist requirements.