• Our Work
    • Hooch

      Hooch, the brand that defined the Nineties Brit Pop generation, is officially back on the market, featuring new…

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    • Vans

      Vans has stood for authenticity in youth lifestyle, music and action sports since day one. In addition to footwear and apparel, Vans has…

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    • Fujifilm

      Fujifilm is recognised as the world’s largest photographic and imaging company. The photographic product range covers…

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    • InsureandGo

      InsureandGo is the UK’s number 1 travel insurance specialist.  They provide a range of different options including…

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    • Merrell

      Merrell are at the forefront of technological design and development for performance outdoor footwear and apparel. They are market leaders in…

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    • RAF

      The Royal International Air Tattoo is the world’s largest military airshow, held each year at RAF Fairford in Gloucestershire. The show, featuring…

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  • Clients
    • Fujifilm
    • InsureandGo
    • Demon Music Group
    • Cat
    • Global Brands
    • Rising Star Games
    • Vans
    • Merrell
    • Fujifilm Instax
    • Somersault Festival
    • Sebago
    • Keds
    • Abellio
    • Lovebox
    • Notcutts
    • Eagle Rock Entertainment
    • Royal Air Force
    • Brand Events
    • The Gym Group
    • Astalift
    • World Duty Free
    • Wisdom
    • Mama Group PLC
    • Trion Worlds
    • Air Tattoo
    • Because
    • Exit Festival
    • Nordic Games
    • Wilderness
    • Cewe Photobook
    • Atari
    • Etnies
    • Abbey Home Media
    • Get Connected
    • Institute of Contemporary Arts
    • High Voltage
    • Trax
    • Vintage Festival
    • Vidal Sassoon
    • Lexis Nexis
  • Insights

    MJ Media Insight

    • June 2013: Mobile and Tablet

      A detailed synopsis of the mobile & tablet space, with audience segmentation, an overview of opportunities, recommended buying strategies and options for optimisation.

      Click here to learn more about this report
    • April 2013: Videogames Competitive 2013

      A complete overview of the videogames market in 2013. We look at all creative, media and social strategies and identify key insights, trends and learnings.

      Click here to learn more about this report
    • March 2013: Kids Market Overview

      An in-depth audit of the kids media landscape, investigating shifting trends and the latest opportunities.

      Click here to learn more about this report
    • January 2013: The MJ Quarterly Update Jan-13

      Every quarter we take an in depth look at the media market place, identifying trends, opportunities and inspiring case studies.

      Click here to learn more about this report
    • October 2012: Videogames media landscape

      A comprehensive overview of the latest developments in the consumption habits and patterns of casual to core gamers.

      Click here to learn more about this report
    • August 2012: Mobile Market update

      A detailed investigation in to the mobile market: user consumption, habits and opportunities.

      Click here to learn more about this report
    • June 2012: The MJ Quarterly Update June-12

      The MJ Media Quarterly Update is an in-depth look at each media channel to understand how the landscape is changing.

      Click here to learn more about this report
    • April 2012: Videogames competitive 2011

      A complete overview of the videogames market in 2011. We look at all creative, media and social strategies and identify key insights, trends and learnings.

      Click here to learn more about this report
    • March 2012: The role of online networks

      Online ad networks have seen exponential growth over the last 12 months. We take a look at all networks out there and the role they play in the digital landscape.

      Click here to learn more about this report
    • February 2012: The MJ quarterly update Feb-12

      Every quarter we take an in depth look at the media market place, identifying trends, opportunities and inspiring case studies.

      Click here to learn more about this report
    • November 2011: The MJ quarterly update Nov-11

      Every quarter we take an in-depth look at the media market place, identifying trends, opportunities and inspiring case studies.

      Click here to learn more about this report
    • September 2011: Product placement on TV

      Earlier this year there was a major policy change with regards to product placement on TV. We take a look at how the product placement laws have changed and analyse some recent campaigns

      Click here to learn more about this report
    • June 2011: What constitutes a social brand?

      A review of brands that have meaningful social engagements with consumers and why we think they are getting it right.

      Click here to learn more about this report
    • April 2011: Videogames competitive 2010

      We take an in-depth look at the videogames market, analysing total spends, new developments, trends and key learnings.

      Click here to learn more about this report
    • February 2011: Out of Home Innovations

      We take a look at the exciting opportunities that are shaping the landscape of outdoor advertising.

      Click here to learn more about this report
  • Newsletter

    MJ Media Newsletter 24/10/14

    HEART BEATS ARE MOST POPULAR IN THE LATEST RAJAR FIGURES

    The latest Rajar radio audience figures have revealed that Heart has kept a hold of its 9.08m weekly listeners, maintaining its place as the most popular national commercial station in the third quarter. After expanding across the north of England, Scotland and Wales in May, the station only grew 0.1% on the previous quarter but sustained its 20% YoY uplift. Global Radio’s Capital and Smooth Radio brands also delivered quarterly growth – up 0.2% and 2% respectively. Smooth has seen the greatest performance of the two stations, growing 43.9% from its weekly audience of 3.26m in the third quarter of 2013, to 4.69m in 2014. Bauer Media’s Kiss UK and Magic UK also added listeners; Kiss climbed 4.9% to 4.8m , while Magic boosted its reach 1.1% to 3.55m, despite both stations’ reach declining YoY.

    NO TUMBLE IN THE FIGURES OF YAHOO’S ACQUIRED BLOGGING SERVICE

    Yahoo’s chief executive Marissa Mayer has said that visitors to Tumblr have grown by 40%, from 300m to more than 420m users, since it acquired the blogging service in May 2013 and expects the growth to fuel more than $100m in advertising revenues in 2015. Moreover Tumblr has seen the number of registered blogs nearly double from 105m to 206m and mobile app users grow by 50% over the past 15 months. Yahoo’s combined mobile audience has also
    grown, reaching 550m monthly active users across Yahoo and Tumblr. The company’s overall revenues for the last quarter were just under $1.1bn, as a
    comparison to the $100m estimated from Tumblr in 2015, but Tumblr’s importance to Yahoo is its potential to attract the younger internet users that brands are keen to target.

    INCREASE IN ONLINE MEDIA STREAMING

    New figures from Adobe have found that Online TV video consumption has risen 388% from 2013. The typical number of online TV videos watched per visitor each month is up by 54.8% and viewers are watching 2.08 ads per video start (in Q2 2014); up 25.8% YoY from 2013. The report also reveals that tablets and phones now account for 26% of all online viewing – up 59% from 2013 – with smartphones overtaking tablets. Adobe also discovered that videos reaching a 25% completion rate on desktop were 3 times more likely to reach a 75% completion on mobile. Moreover it was found that only 16.6% of videos viewed on
    a mobile device reached a 75% completion rate.

    ONLINE MEDIA AUDIENCE RATING TOOL CREATED

    Adobe and Nielsen have partnered to create and deliver an online media rating system, similar to the one in place for measuring the success of TV shows, called ‘Nielsen’s Digital Content Ratings, Powered by Adobe’. The tool will measure the engagement of online TV, videos, games, audio and text products and will help advertisers identify audiences and media content to associate themselves with. The collaboration sees Nielsen’s digital audience measurement products combine with Adobe Analytics and Adobe Primetime to provide multimedia engagement stats across a variety of platforms such as: desktops, smartphones, tablets, game consoles and over-the-top boxes. Megan Clarken, executive vice-president of global product leadership, at Nielsen said: “By integrating our technologies, together we’ll be able to offer our customers a more seamless and efficient way to plan and deliver against their audiences.”

Contact Us

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T: 020 7467 9700
E: contact@mjmedia.co.uk

  • Insight

    We understand the behaviour of consumers through bespoke research, analysis and interpretation.

    Key objectives for Insight:

    • Identify influences and motivations
    • To understand interests, passions, feelings and actions
    • Creation, analysis and definition of target audiences
    • Prioritise communication channels and opportunities
    • Utilise all key industry tools

     

  • Strategy

    Our strategic planning solutions are based on the foundation of understanding consumer behaviour through Insight.

    The principles of our strategic planning are to:

    • Engage with consumers in relevant and inspiring ways
    • Clearly understand client objectives
    • Identify and create opportunities outside of traditional routes
    • Be at the forefront of the marketing landscape
    • Believe in the power of a great idea

     

  • Invest

    We are committed to identifying, negotiating and delivering the best price in the market.

    The foundations of our media buying are to:

    • Add value to everything we do
    • Consistently over deliver
    • Identify and capitalise on emerging market opportunities
    • Leverage our flexibility to take advantage of market conditions

     

  • On Demand

    On Demand planning allows us to communicate with consumers on their own terms.

    The key principals of this planning are:

    • Interest based targeting
    • Understanding how, where and when consumers enjoy content
    • Knowing how to effectively engage with target audiences
    • Generate content ideas and innovation

     

  • Social

    Engaging consumers in meaningful conversations is an integral part of our strategic planning.

    We believe in:

    • Sharing intelligence on established and emerging social platforms
    • Consulting with clients on how best to communicate with consumers in the social space
    • Integrating social communication with all other media
    • Leveraging existing social communities and platforms with the marketing plan

     

  • Innovate

    Ideas, creativity and innovation are vital in producing memorable campaigns. We are committed to delivering this through our integrated media solutions.

    We achieve this through:

    • A complete understanding of your business objectives
    • Pioneering emerging platforms and technology
    • Developing creative concepts
    • Partnerships with media owners

     

MJ Media
The Team

MJ Media teams are multi-disciplined and centred around clients, not media channels. We believe that this facilitates a deeper understanding of our clients’ business objectives.

Music & Live

MJ Media’s dedicated music and live entertainment division. Our experienced music industry team provides a marketing and media service to suit our client’s specialist requirements.