Ad-blocking

We take a look at the growing issue of online ad-blocking to understand the what, who and why?, it's impact on advertisers and publishers alike as well as the steps we can be taking to combat it.

Contents:

• What is ad-blocking?
• Who are the major players?
• Who is using it?
• Why are they blocking the ads?
• Is it here to stay?
• How are the publishers responding?
• How are we responding?

Contact us so we can share the findings with you