MJ Media

MJ Media are a fully independentĀ media planning and buying agency. We deliver innovative and creative marketing and specialise in theĀ youth, entertainment and technology sectors.

 

Product placement on TV

From February, TV programmes made for UK audiences can contain product placement. This is an extremely exciting time for advertisers and it is crucial that any strategy for product placement is consistent with brand and launch objectives.

In this report we take the opportunity to discuss some examples from this year and also cover:

  • Ofcom guidelines
  • Identifying the opportunity
  • Spotlight on Big Brother and reality TV series
  • Deloitte paper

Contact us so we can come over and share the findings with you

Contact us so we can share the findings with you

IPA